Joan Samuels

Client Overview: The Joan Samuels Foundation is a non-profit organization dedicated to serving immigrants in need of legal and social services. With a mission to provide timely and targeted support, the foundation sought to enhance its online presence through a website redesign project.

Client Objectives:

1. Improved Accessibility: Develop a user-friendly website that facilitates easy access to information and services for immigrants seeking assistance.
2. Enhanced Communication: Implement clear and concise messaging to effectively communicate the foundation’s mission, programs, and impact to stakeholders.
3. Increased Engagement: Create interactive features and engaging content to encourage visitor interaction and foster a sense of community among supporters.
4. Mobile Responsiveness: Ensure that the website is fully optimized for mobile devices, allowing users to access information seamlessly across various platforms.

Our Approach:

1. Needs Assessment: We conducted thorough discussions with key stakeholders from the Joan Samuels Foundation to understand their goals, target audience, and desired functionalities for the website. This phase also involved reviewing the existing website to identify areas for improvement.
2. Design Concept Development: Leveraging insights from the needs assessment, we developed multiple design concepts focused on creating a visually appealing and intuitive website. We incorporated elements such as vibrant colours, impactful imagery, and clear navigation to enhance user experience.
3. Collaborative Feedback: Through iterative feedback sessions with the foundation’s team, we refined the chosen design concept to align with their vision and brand identity. This collaborative approach ensured that the final design effectively conveyed the foundation’s message and resonated with its audience.
4. Content Creation and Integration: Our team worked closely with the Joan Samuels Foundation to create compelling content that highlights the organization’s mission, programs, success stories, and ways to get involved. We integrated this content seamlessly into the website to provide visitors with a comprehensive understanding of the foundation’s work.
5. Development and Testing: Using the latest web development technologies, we built the website from the ground up, ensuring responsive design and cross-browser compatibility. Rigorous testing was conducted to identify and address any technical issues, ensuring a smooth and seamless user experience.
6. Training and Support: Before launch, we provided training to the foundation’s staff on managing and updating the website content using a user-friendly WordPress content management system (CMS). Ongoing support and maintenance services were also offered to address any future needs or concerns.

Results:

1. Improved Accessibility: The redesigned website offers intuitive navigation and clear information architecture, making it easier for immigrants to find the resources and support they need.
2. Enhanced Communication: Clear and concise messaging effectively communicates the foundation’s mission, programs, and impact, fostering greater awareness and understanding among stakeholders.
3. Increased Engagement: Interactive features such as donation portals, event calendars, and social media integration encourage visitor engagement and community participation, driving support for the foundation’s initiatives.
4. Mobile Responsiveness: The website is fully optimized for mobile devices, ensuring a seamless user experience across desktops, tablets, and smartphones.